When Trump was sworn into office, these businesses were still startups. Today, their revenue has surpassed that of most of the real estate businesses he has operated for decades. Meanwhile, the cryptocurrency market continues to face pressure. Bitcoin has fallen below the US$58,000 level, while Ethereum has retreated to prices last seen in early 2021. The World Liberty Financial (WLFI) token has also declined by more than 70% from its peak.

Two Core Projects Generated More Than US$1.1 Billion Combined

According to the 2025 financial disclosure released by the U.S. Office of Government Ethics, the bulk of Trump's cryptocurrency income came from two businesses.

World Liberty Financial (WLFI): This is the Trump family's flagship cryptocurrency project, jointly launched in 2024 by Trump's sons Eric Trump and Donald Trump Jr. The filing shows that the project generated more than US$500 million in income for Trump through the sale of new crypto products, including its governance token.

CIC Digital LLC (Trump Coin): The company sells commemorative meme coins featuring Trump's image, generating more than US$600 million in revenue.

Combined, these two projects generated more than US$1.1 billion in direct income for Trump personally through token sales and licensing revenue.

A Reuters investigation further stated that since the end of 2024, Trump and his family members have earned at least US$2.3 billion from cryptocurrency projects. Meanwhile, First Lady Melania Trump also reported substantial earnings, receiving US$6 million from NFT (non-fungible token) sales, while her documentary was sold to Amazon for US$10.7 million.

Investors Are Suffering Heavy Losses

While the Trump family has generated enormous profits, investors who purchased these tokens have suffered significant losses.

The World Liberty Financial token was launched in September 2025. At its peak, its market capitalization approached US$10 billion, with daily trading volume once surging to US$6 billion. However, over the past 10 months, the token has fallen by more than 70%, leaving its circulating market capitalization below US$1.9 billion.

The decline in Trump Coin has been even more severe. Reports indicate that the $TRUMP meme coin has fallen by approximately 97% from its peak.

A Reuters investigation identified an almost perfect inverse relationship: external investors have collectively lost approximately US$2.3 billion on these projects—almost exactly mirroring the profits earned by the Trump family.

The broader cryptocurrency market has also remained under pressure. On July 1, Bitcoin briefly fell toward the US$58,000 level, declining by more than 3% at one point. Investors are concerned that Strategy may no longer continue large-scale Bitcoin purchases after adjusting its financing strategy, weighing on market sentiment. Bitcoin ETFs have recorded 13 consecutive days of net outflows, while long-term holders have sold approximately US$2.4 billion worth of Bitcoin within several days.

Meanwhile, Ethereum has fallen back to levels last seen in early 2021, pushing many investors who accumulated the cryptocurrency over the past five years into unrealized losses.

Potential Challenges Trump May Have to Face

During Trump's presidency, many of the restrictions imposed on the cryptocurrency industry during the Biden administration were rolled back, and several lawsuits against major industry players were withdrawn. Trump himself also halted the federal government's regulatory crackdown on the crypto industry.

According to the Associated Press, Trump's cryptocurrency businesses completed licensing agreements in multiple countries last year, marking the largest overseas expansion of his business to date. Several of these countries are simultaneously engaged in negotiations with the United States on issues including tariffs and military assistance.

Reuters concluded that these cryptocurrency projects share a common business model: leveraging the Trump brand while taking relatively little risk and concentrating profits heavily within the family.

World Liberty Financial has issued 30 billion WLFI governance tokens, raising approximately US$1.4 billion, with around 75% of the proceeds flowing to entities associated with the Trump family.

Over the past year, the Trump family has earned billions of dollars through its cryptocurrency businesses, while outside investors have collectively lost roughly the same amount on those very same projects. The release of this financial disclosure is expected to further intensify public scrutiny over potential conflicts of interest involving the Trump administration.