MCD

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MCD News & Markt-Insights
McDonald's Corporation is the world's largest fast-food restaurant chain by revenue, with over 41,800 locations in more than 100 countries as of December 2023. Founded in 1940 by Richard and Maurice McDonald in San Bernardino, California, the company introduced its franchise model in the 1950s under the leadership of Ray Kroc, revolutionizing the fast-food industry with standardized menus, efficient service, and mass production techniques.McDonald's operates under a "three-legged stool" business model, consisting of company-operated restaurants, franchisees, and suppliers. Nearly 93% of its restaurants are operated by franchisees.
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