How to Purchase Amazon Shares: Is the Current Price Still a Buying Opportunity?

Why Invest in Amazon?

Amazon isn’t just a familiar name—it’s a global technology leader with extensive operations in e-commerce, cloud computing, logistics, and more. With a market capitalization exceeding $2 trillion and steady revenue growth, Amazon ranks among the most influential corporations worldwide.

Here’s why it continues to attract investors:

• Market Leadership: A dominant force in online retail and cloud infrastructure (AWS), backed by strong brand equity and global presence.

• Diverse Revenue Streams: From Prime subscriptions to advertising services and cloud hosting, Amazon does not depend on a single revenue source.

• Strong Track Record: Despite economic cycles, Amazon has demonstrated consistent long-term growth and innovation.

• Accessible Entry Points: Thanks to stock splits and fractional share availability, investing in Amazon is more accessible than ever.

Whether you’re drawn by innovation, historical performance, or long-term growth potential—Amazon’s extensive industry footprint makes it a valuable addition to nearly any investment portfolio.

How to Buy Amazon Stock

You can acquire Amazon shares through any brokerage account. Here’s a step-by-step process:

1. Open a Brokerage Account

   • Choose a reputable broker offering Amazon stock. Popular platforms include Fidelity, Charles Schwab, or Robinhood. Alternatively, you can trade the CFD version of Amazon shares (AMZN) on platforms such as TMGM, IG, and others.

2. Search for Amazon Stock

   • Use the ticker symbol AMZN to find Amazon shares on your brokerage platform.

3. Determine Your Investment Amount

   • Input the number of shares or the investment amount. Many platforms support fractional share purchases.

4. Select an Order Type

   • Market Order: Execute the purchase at the current market price.

   • Limit Order: Set a maximum price at which you want to buy.

5. Confirm Your Order

   • Review your order details and confirm the transaction to become an Amazon shareholder.

Understanding Amazon Stock Pricing

In 2022, Amazon executed a 20-for-1 stock split, reducing its share price from approximately $2,300 to $115. By late 2024, Amazon shares traded near $190, enhancing affordability for retail investors.

If $190 per share remains prohibitive, consider fractional shares. Many brokers allow investments as low as— $1—, facilitating gradual position building in Amazon stock.

How Much Should You Invest?

Investment size depends on your financial goals and risk tolerance. Follow these general principles:

• Pay Off High-Interest Debt: Settle debts such as credit card balances before investing.

• Build an Emergency Fund: Maintain savings covering 3– to 6 months of living expenses.

• Invest What You Can Afford to Lose: Allocate only funds you won’t require within the next 3– to 5 years.

• Diversify Your Portfolio: Limit Amazon exposure to 10% or less of your total portfolio.

For most investors, starting with at least $2,000 is advisable to purchase a full share or diversify via fractional shares.

Investing in Amazon via ETFs

If you prefer a passive investment approach, consider Exchange-Traded Funds (ETFs)  that include Amazon stock. ETFs offer broad diversification and simplified portfolio management.  

Leading ETFs Holding Amazon

1. SPDR S&P 500 ETF (SPY): Features Amazon among its largest holdings.

2. Consumer Discretionary Select Sector SPDR Fund (XLY): Allocates over 22.5% of its portfolio to Amazon.

ETFs trade like stocks, providing exposure to Amazon and other companies through a single investment.

Should You Buy Amazon Stock?

Amazon is a leading global retailer with a proven growth record. Thanks to its stock split and fractional share availability, investing in Amazon is more accessible than ever. Whether you opt for direct stock purchases or passive ETF investing, Amazon presents attractive opportunities for long-term investors.

Ready to Invest in Amazon?

Take the first step toward owning a stake in one of the world’s most influential companies. Whether you're ready to buy Amazon shares directly, explore fractional shares, or invest via ETFs, there’s an option for every investor.

Don’t wait——start building your portfolio today! Open an account with a trusted brokerage and tap into Amazon's growth potential.

Looking for a reliable platform? Explore TMGM  for seamless trading, competitive spreads, and expert support to guide your investment journey. Sign up now  and get started!