Lululemon

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Lululemon is an athletic apparel company associated with yoga, training and everyday active clothing. Its business centres on matching merchandise with customer demand.


It designs and sells clothing, footwear and accessories through stores and digital channels. Its brand combines technical fabrics, product design and fitness oriented customer communities.


Retail businesses connect products with consumers through physical locations, digital channels or both. Customer preferences, merchandise selection, pricing and fulfilment shape demand, while inventory management and operating costs influence how efficiently retailers serve their markets.

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